The Crowd is not Us: Reclaiming our Attention and the Online World contemporary
On the political economy of attention as a system in which digital platforms convert collective affect, social antagonism, and the manufacture of consent into profitable instruments of capital accumulation. Tracing the entanglement of algorithmic design with the historically persistent dynamics of crowd behaviour, the essay challenges individualised accounts of digital dysfunction and calls for a structural reimagining of the online public sphere beyond the imperatives of engagement, monetisation, and ideological polarisation.
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